We turned Newt the Gnu into a LinkedIn influencer, reaching Canadian CMO and advertising executives with the message that after 70 years, he was finally #OpenToWork.

LinkedIn Posts:

70 Years of Jealousy

To celebrate Leo Burnett’s 70-year partnership with Kellogg’s Canada, we found the ex-employee who's the most jealous about it. Newt The Gnu. The mascot who was almost the face of Kellogg's Frosted Flakes. Seriously, look it up.

Recognized by the Andy Awards, The One Show, D&AD, The Webby Awards and more.